LUCKY DAY

EP22: SARAH DIOUF ON BUILDING A POWERFUL FASHION BRAND MADE IN AFRICA

Episode Summary

In this episode, we are sitting down with sarah Diouf, founder and creative director of Tongoro studio, a premium fashion and sustainable brand made in Senegal (Africa). We have known sarah for more than 10 years, from seeing her creating one of the 1st full digital, inclusive fashion magazine In france, to launching her fashion brand and being named one of the world’s 50 most innovative companies of 2020 by Fast company. I’ll just say one thing, Her clothe have been worn by beyonce, not once, not twice, but many times and she will talk to us abut how she did it! In this episode, Sarah will tell us how she went from creating her 1st online magazine in her early 20s, to creating a strong and proud African made Fashion brand.How she started, the challenges of production, how beyonce heard about the brand, and how to handle copy cats.